Welcome to Experience Morocco

Delve into our unique culture and enjoy a journey like no other

Travel Philosophy

Experience Morocco is in the business of changing perspectives. We create experiences that open minds and invite guests to build a lasting connection with our home. In this way travel can be more than tourism, it can be a unifying experience that makes the global feel a bit more local.

As a leading provider of curated and authentic travels across Morocco and with a diverse team of travel professional, we have the experience and know-how to design memorable trips custom-built around your objectives. We understand that the difference between a good trip and a great trip is attention to detail, so we work to give all our travelers the highest-level of personalized service and flawless execution.

Travel Philosophy

Experience Morocco is in the business of changing perspectives. We create experiences that open minds and invite guests to build a lasting connection with our home. In this way travel can be more than tourism, it can be a unifying experience that makes the global feel a bit more local.

As a leading provider of curated and authentic travels across Morocco and with a diverse team of travel professionals, we have the experience and know-how to design memorable trips custom-built around your objectives. We understand that the difference between a good trip and a great trip is attention to detail, so we work to give all our travelers the highest-level of personalized service and flawless execution.

OUR OFFERINGS

Tailored Travel

Each traveler is unique, so their experience should be too. We are committed to making your travel vision a reality by delivering fully-customized journeys. Our dedicated team of travel specialists, guides, drivers, and local experts will ensure that everything goes seamlessly, so you can make the most of your time in Morocco.

Interested in a leather etching workshop with a local craftsman? Want to learn to cook authentic couscous with a Berber family? Or, would you like to stargaze with a local astronomer in the Sahara? Whatever your passions, we know how to create a unique and memorable itinerary custom-built around your interests and objectives. Ready to Experience Morocco? Get in touch!

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OUR OFFERINGS

Affinity Travel

Travel is about more than just the destination. Your experience and memories are also defined by the people you meet along the way. Affinity travel is all about creating journeys where like-minded travelers connect with one another in a themed exploration of Morocco. From cuisine, artisanship, architecture, wellness, adventure, history, religion, and beyond, Morocco has experiences and activities sure to match your interests!‍

Whether you are an established travel group looking for a new destination to explore or an individual traveler curious to join a group of similarly adventurous guests, we can help you plan a truly unforgettable tour of Morocco. Find out more!

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OUR OFFERINGS

Fixed Departures

Our Small Group Trips offer guests an immersive exploration of Morocco at a budget friendly price. These trips follow a pre-arranged 8-night itinerary with the option for pre- and post-trip extensions. With no more than 10 travelers per group, this option is perfect for individuals, small groups, couples, or friends looking to meet like-minded adventurers, see the diversity of Morocco’s landscapes, and travel in luxury while maintaining a budget. These trips depart on the first Saturday of every month, even with just one participant-- so there is no need to worry about reaching a participant minimum. Get in touch for more on our next small group trip.

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OUR OFFERINGS

MICE

Morocco is a leading destination for corporate and professional events. With international airports in all major cities, Morocco is an easily accessible destination from countries around the world and offers a huge diversity of landscapes and locations to host your event.

From team-building retreats and incentive travel to large-scale meetings and conferences -- we’ll organize the perfect professional travel experience to fit your company’s needs. Our experienced team has organized events for Google, Harvard Business School, Estee Lauder, OCP, and leading Moroccan companies. Reach out for more details.

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OUR OFFERINGS

Weddings

Morocco is the perfect destination to celebrate your love. With year-round sunshine and countless spectacular venues for a wedding or vow renewal ceremony, along with its own vibrant nuptial traditions, hosting your special day in Morocco will make it extra memorable.

Whether you picture your ceremony on a tranquil beach, in a blooming Andalusian garden, a secluded desert, or at a luxurious riad, Experience Morocco can create an unforgettable celebration for you and your loved ones. Our team will help plan and execute every detail of the day so all you have to do relax and celebrate! If you’re ready to plan your special day, let us know.

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GET INSPIRED

01

Women's Group

We understand Morocco can be an intimidating place to visit solo, especially as a woman. With this in mind, we curate specialized all-women’s group trips. These trips offer female explorers the chance to travel the country with the security and support of a group, but without sacrificing the chance to immerse yourself in the local culture.

GET INSPIRED

02

Cuisine

Steeped in tradition, Moroccan cuisine features a combination of Arab, Berber, and Mediterranean influences. It mirrors the country’s unique position in the world, so what better way to explore Morocco than a culinary-focused journey? From bargaining for ingredients in the souks to crafting your own recipes for tagines, you’ll get to know Morocco through a delicious and sensory lens.

GET INSPIRED

03

Yoga & Wellness

With beautiful landscapes, luxurious properties, fresh food, and unique wellness traditions, Morocco is the perfect place to deepen your yoga and wellness practices. Join us for a retreat that is equal parts yoga, relaxation, and cultural discovery as you roll out your mat on the sand dunes of the Sahara, a Marrakech rooftop at sunset, and so many more inspiring destinations.

GET INSPIRED

04

Design

From striking architecture to time-honored artisan practices, Morocco is a designer’s paradise. Whether your interest is in interior design, ceramics, textiles, photography, architecture, or fashion, there is a trip for you. We’ll help you experience and learn about the unique artistic traditions of Morocco’s best artisans in an ethical and sustainable manner.

GET INSPIRED

05

Romance

From seaside escapes to desert adventures and mountain retreats, Morocco offers something for every mood. It’s the perfect destination for your wedding, honeymoon, anniversary or “just because” couples trip. However you chose to spend your travels, Morocco is sure to make for an unforgettable journey to bring you and your partner closer than ever.

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06

Adventure

Stay active and get your blood pumping during your next trip. Whether you are looking to trek the tallest peak in North Africa, surf along stunning beach landscapes, cruise around historic Kasbahs in an ATV, mountain bike through the High Atlas mountains, or more--Morocco offers adrenaline-filled adventure for all.

GET INSPIRED

07

Jewish Heritage

Jewish and Moroccan cultures are deeply intertwined in history, and the lasting influence of Jewish customs can be found in Moroccan cities throughout the country. From architecture and music to cuisine and art, Jewish influence is profoundly present in Morocco and worth discovering on your next journey.

What we do

Our goal is to have a lasting positive impact on Morocco and the world through the travel industry. This starts with ensuring that our guests have the very best experience on the ground, but it doesn’t stop there. We are committed to hiring the best local talent and collaborating with partners that share our desire to play an active role in Morocco’s development. Our aim is to make the world a bit better every time someone travels with us.

Want to know more? Hear what our guests and partners have to say!

DESTINATIONS

Marrakech

At the base of the Atlas Mountains, Marrakech is a mesmerizing city unlike any other. From the bustling Medina, ever-growing art scene, and vibrant nightlife, this city offers something for everyone and is not to be missed.

Highlights: Medina and souks tour, Majorelle Gardens, Tagine Cooking Class

DESTINATIONS

Casablanca

Tradition and urban life collide in the economic hub of Morocco. From the Art Deco district to the thriving nightlife-- Casablanca is an urban metropolis brimming with energy.

Highlights: Hassan II Mosque, Rick’s Cafe

DESTINATIONS

Chefchaouen

Chefchaouen, or The Blue City, is a photogenic gem tucked within the Rif mountains known for its winding streets and powder blue walls.

Highlights: Blue City Tour & Photoshoot

DESTINATIONS

Essaouira

The coastal views of Essaouira make for a relaxed escape unlike any other. Situated on Morocco’s Atlantic coast, the easygoing and charming spirit of Essaouira embodies the feeling of a calm paradise.

Highlights: Seafood lunch at the harbor, Kitesurf lesson

DESTINATIONS

Fes

A visit to Fes is a visit back in time. As the world’s only intact medieval city, the narrow alleyways of Fes allow a glimpse into the past as you to experience the sights, sounds and smells of the souk and learn about rich history of Morocco’s cultural capital.

Highlights: Tour of Morocco's oldest Medina, Tasting Tour of local food vendors

DESTINATIONS

Ouarzazate

Known as the gateway to the Sahara, the impressive kasbahs, or ancient fortresses, of Ouarzazate have been the the backdrop for many films over the years.

Highlights: ATV Ride near Kasbah Ben Ait Haddou, cinema studios of “Morocco’s Hollywood”

DESTINATIONS

Rabat

Rebuilt at the start of the 20th century, Rabat is synonymous with contemporary Morocco. The capital city features the distinct architectural style of modern Morocco, while being home to several important monuments that continue to preserve the nation’s history.

Highlights: Tea at Cafe Maure, Chellah Necropolis, Hassan Tower

DESTINATIONS

Tangier

Situated at the crossroads of the Atlantic and Mediterranean, it’s no surprise that Tangier’s breathtaking views and laid back atmosphere have inspired artists from Matisse to the Rolling Stones.

Highlights: Tea with a view at Cafe Haffa, Hercules Cave

DESTINATIONS

The Sahara Desert

A destination you’ll have to see to believe-- few experiences are more special than an overnight in the red sand of the Saharan dunes. From a sunset camel ride, fireside musical performances, stargazing, and even seeing the Milky Way in the desert sky, the Sahara is a must-see when in Morocco.

Highlights: Sunset Camel Ride, Campfire dinner, Sunrise Sandboarding

DESTINATIONS

Atlas Mountains

Full of authentic Berber villages where practices have remained the same for hundreds of years, stunning mountain vistas, and crisp air-- a trip to the Atlas region makes for the perfect tranquil escape into nature.

Highlights: Hiking in Imlil, Tea with a local Berber family, Lunch overlooking the mountains

The Dream Team

Meet our passionate team of travel enthusiasts dedicated to curating unforgettable experiences and making your dream vacations a reality

Hicham

Co-founder

Hicham grew up in bustling Casablanca before leaving Morocco to pursue his bachelor’s degree from Princeton University. He then joined Google where he spent four years in Product and Sales Marketing before moving to Boston to complete his MBA at Harvard. His passion for drumming is equaled only by his love of Moroccan mint tea.
Ghassan

Co-founder

Ghassan grew up in Rabat and has explored every corner of Morocco along with over 60 countries. He received his master's from Mines Paris and then worked at Morgan Stanley and McKinsey & Co. He went on to pursue his MBA at Harvard as a Fulbright scholar. A consummate nerd and cinephile, Ghassan enjoys solving puzzles and is a big fan of auteur films.
Maryama

General manager

Maryama stepped up to the GM role after leading EM’s Business Development efforts for 4 years. Combining her love for travel and her unique experience in the luxury hospitality industry, she oversees all departments and operations at EM. Her main goal is to ensure each trip is delivered with our signature touch, and each EM guest is leaving Morocco with unforgettable memories.
Salima

Contracting director

Salima was raised in Salé and received a master’s degree in Operations and Hospitality Management in Tangier. At Experience Morocco, as the Director of Operations, she ensures no detail is overlooked and every trip runs smooth. When she isn’t at work or finding the best Thai food in town, she dedicates her time to a local NGO that does education and medical outreach in rural Morocco.
Fatima Ezzahra

Finance director

Faty grew up in Casablanca before obtaining her Bachelor's in Business Administration from Al Akhawayn University. She has always loved the adventure and is continuously finding new ways to feed her passion for travel, so working at EM is a great fit. When she is not taking her cooking game to the next level, she can be found improving her Spanish or reading a good book.
Lamia

HR director

Lamia was born and raised in Casablanca, and received her Bachelor’s in Mathematics along with her Master’s in Strategic Management. In her role at EM, her goal is to constantly scout new talent and manage career development for each team member. Outside of work, she is the supermom of a 4-year-old boy, and loves food and traveling!
Hajar

Senior Sales Management

A native of Casablanca, Hajar joined Experience Morocco while also studying for her Master's degree. Six years later, she's still in love with her job. She enjoys planning special events, celebrations, and creating everlasting memories. Outside of work, she loves reading a good book, planning her next trip, and hanging out with friends!
Nora

Senior Sales Management

Nora was born in Russia, but she spent her childhood in Nicaragua and finally settled in Morocco. She obtained a degree in Management and Tourism Strategy, but her passion for travel comes from her own experiences living on three different continents. She loves helping clients design their own travels and create special Moroccan memories. Outside work, she loves to listen to Latin music and watch her favorite Korean television shows.
Hamed

Travel Advisor

Hamed spent most of his life in the United Arab Emirates and had a mixed career in retail and real estate before moving to Morocco. He's been in the tourism industry for 5 years now and loves helping clients create unforgettable travel experiences. Outside of work, he enjoys road trips around Morocco and discovering new destinations.
Hajar

Travel Advisor

Hajar is a native of Casablanca. Before joining EM as a travel advisor, over the last 12 years she has worked in various positions in the customer care industry, which has helped her develop sales, communication, and relationship-building skills. When not busy working or traveling, horses and the ocean are her absolute passion, especially when combined.
Fatima Azzahra

Travel Advisor

After attending Digital Media school and the University for English Studies in Casablanca, Fatima Azzahra discovered her passion for traveling as a way to explore both geography and different societies. She was in the travel industry for three years in which she visited 31 countries. When she is not busy working, she likes to compose music, write poetry and read philosophy.
Amal

Travel Advisor

Amal grew up in Casablanca and after receiving her Bachelor's degree in Applied Mathematics, she joined Experience Morocco to share her knowledge and show travelers how perfect Morocco really is. She is passionate about learning about the world and photography.
Salma

Travel Advisor

Salma, based in her hometown of Casablanca, has a Bachelor's degree in Management and Digital Marketing. Salma's passion for travel has taken her to many different places, and she loves nothing more than exploring new cultures and experiencing new adventures. In addition to her work and travel pursuits, Salma is an avid music enthusiast and can often be found attending music festivals in her free time. She is also a cat lover and enjoys spending time with her feline friends.
Oumaima

Travel advisor

Casablanca, Oumaima followed her passion to explore and showcase the beauty of Morocco to the world. When she's not busy curating the perfect itinerary for EM travelers, she can be found reading books, mastering a new skill, or giving back to her community through volunteering.
Oussama

Operations Manager

Oussama grew up in the seaside paradise of Essaouira. He moved to Tangier to pursue a degree in Tourism and has now settled into Casablanca to work at EM. His passion for exploring destinations near and far makes him a great resource for travel recommendations. When he is not out adventuring, Oussama is watching Game of Thrones and listening to Gnawa music.
Imane

Operations Manager

Imane was born in Tetouan but spent most of her adult life between Spain and France. After her studies, she moved to Spain to work with a major Real Estate company. She returned to Morocco to work on the construction of the Hilton 5* project in Tangier before coming to EM. In her free time, you'll find Imane enjoying her favorite place--the beach!
Mehdi

Operations Coordinator

Mehdi, a native of Casablanca, had his first steps in customer service in the aviation industry, followed by hospitality in luxury hotels. With ten years of experience, he is now one of the Operations Coordinators at EM, with a focus on developing customer relationships in order to provide the most personalized experience. In his free time, he likes working out and playing video games.
Aicha

Operations Coordinator

A Casablancaise, Aicha has a BA and Master’s degree in Management Engineering, plus a degree in cuisine & pastry. Today, she is an Operations Coordinator at EM, ensuring flawless trips and memorable experiences for our clients. She is a big sports and adventure lover. When she isn't at work, you can find her swimming, biking or maybe baking her favorite pastry.
Bassam

Operations coordinator

Born and raised in the city of Casablanca, Bassam received a Master’s degree in Marketing & Management. He's a passionate individual who values the importance of connecting with people and sharing his love for music. When he's not working, he can often be found making beats (hip hop, R&B;, and drill) or enjoying Casablanca nightlife.
Mehdi

Photographer

Meet Mehdi, born and raised in Beni Mellal, with a passion for travel, capturing authentic moments, and meeting new people. With an eye for detail and a creative approach, Mehdi creates stunning imagery that tells a story and captures the essence of his subjects. His goal is to inspire others to see the beauty in the world around them.
Aziz

Head Of Transportation

Aziz was born in a small town called Amizmize in the foothills of the Atlas Mountains. His family later moved to Marrakech and he began working as a driver in 2005. Today, he is the head of our in-house transportation division, Trustworth Tours, and passionate about providing guests the safest, most comfortable ride around Morocco possible.
Nabil

Finance Associate

Nabil, a native of Casablanca, received a degree in information technology management and then worked in a call center advising people on technological problems. He has brought his technological expertise to the operations team at Experience Morocco where he manages trip logistics. Beyond work, he can be found listening to flamenco music, visiting family and friends, improving his English, or catching the latest football match.
Othman

Finance Associate

Othman is from Casablanca and received his Bachelor's degree in Financial Management before joining EM’s finance team! Outside of work, he likes playing video games and improving his English.
Abdelali

Finance Associate

Abdelali spent most of his life living in Casablanca. He has a Master's degree in audit and management control. In his free time, he enjoys traveling and, occasionally, playing and watching soccer. Through his travels, he’s grateful for the skills he’s learned, such as the value of teamwork and the ability to form friendships.
Salma

Finance associate

Salma was born in Casablanca and graduated with a degree in Marketing from the Casablanca Business school before moving on to finance after obtaining her Master's degree. She quickly discovered that she has a passion for dancing which she practices in her free time. She loves adventures through the exploration of new destinations, so her position at EM is ideal for her so that she can fully live out her desire for travel.

Don't just take our word for it...

"I cannot overstate how FANTASTIC the Experience Morocco experience is! From the planning, to the team, to the level of service - this is a specialised company run by locals with deep knowledge of the industry across the entire country. They have a bespoke approach to every traveller and tailor made the trip to our needs. From hotels, drivers, restaurants, shopping, tours, culture, activities. It was all flawless."

Paula J

"Experience Morocco was 100% on top of everything. The guide and driver were terrific, always on time, always helpful. Everything was just like it should be. If I were going back or recommending to friends or family, I would not hesitate a second to use them."

Robert F

"This was my first group travel and I am so happy I did it with Experience Morocco versus trying to navigate on my own. With the language and cultural barrier, it was extremely helpful to have an experienced tour group helping to navigate all aspects of the trip."

Julie C

"The trip to Morocco was fantastic - great preparation and organisation by Experience Morocco, informative and entertaining guides, beautiful accommodation and meals with lovely suggestions for other restaurants, and a well balanced itinerary. We saw the highlights of Morocco and had a wonderful week."

Barbara S

"Amazing trip planned by Experience Morocco. They managed all the details and logistics, which made the trip easy to enjoy. I highly recommend using Experience Morocco if you plan to visit Morocco, as they proved they are experts at curating a bespoke itinerary that will immerse you into the amazing culture. I will definitely be back to Morocco and will most definitely use them again."

Caroline M

"I strongly recommend Experience Morocco for safe, carefree, very comfortable and logistically sound travel to Morocco. Our driver proved to be a competent, kind and attentive driver. The guides hired in the different locations were very interesting. It provided for a wonderful trip."

James D

“The trip to Morocco was fantastic - great preparation and organisation by Experience Morocco, informative and entertaining guides, beautiful accommodation and meals with lovely suggestions for other restaurants, and a well balanced itinerary. We saw the highlights of Morocco and had a wonderful week.”

Barbara S

“Our three-generation family of eight spent fifteen days on an Experience Morocco trip. The six adults agreed it was a trip of a lifetime, and the two children, seven and nine had a blast!”

Jackie S

“Experience Morocco's team has created remarkable experiences throughout Morocco for my clients and for my own family. Their planners are quick to reply and creative with their suggestions, their guides are knowledgeable, and their hotel connections immensely useful especially during peak travel periods when finding the right room can be tricky.”

Henley Vazquez, Fora

“I would wholeheartedly recommend Experience Morocco to anyone traveling to Morocco. They are hands down the best Destination Management Company in the country!”

Andres Cortina, Altour

“I have worked with Experience Morocco for a few years and Hicham and his team provide some of the best service of any operators I know. They are extremely professional, knowledgeable, and connected. They have become my only go-to operator in Morocco.”

Elliot Serfaty, Direct Travel

“Hicham and his team at Experience Morocco are the ultimate stylists for our valued clients going to his country. Whether taking over a Riad or a sleek pool suite party at the Mandarin Oriental resort or even setting up Shabbat services, we know who to call on.”

Michael Holtz, CEO, SmartFlyer

"Experience Morocco was 100% on top of everything. The guide and driver were terrific, always on time, always helpful. Everything was just like it should be. If I were going back or recommending to friends or family, I would not hesitate a second to use them."

Robert F

"I cannot overstate how FANTASTIC the Experience Morocco experience is! From the planning, to the team, to the level of service - this is a specialised company run by locals with deep knowledge of the industry across the entire country. They have a bespoke approach to every traveller and tailor made the trip to our needs. From hotels, drivers, restaurants, shopping, tours, culture, activities. It was all flawless."

Paula J

“Hicham and his team at Experience Morocco are the ultimate stylists for our valued clients going to his country. Whether taking over a Riad or a sleek pool suite party at the Mandarin Oriental resort or even setting up Shabbat services, we know who to call on.”

Michael Holtz, CEO, SmartFlyer

"This was my first group travel and I am so happy I did it with Experience Morocco versus trying to navigate on my own. With the language and cultural barrier, it was extremely helpful to have an experienced tour group helping to navigate all aspects of the trip."

Julie C

"I strongly recommend Experience Morocco for safe, carefree, very comfortable and logistically sound travel to Morocco. Our driver proved to be a competent, kind and attentive driver. The guides hired in the different locations were very interesting. It provided for a wonderful trip."

James D

“Our three-generation family of eight spent fifteen days on an Experience Morocco trip. The six adults agreed it was a trip of a lifetime, and the two children, seven and nine had a blast!”

Jackie S

“Experience Morocco's team has created remarkable experiences throughout Morocco for my clients and for my own family. Their planners are quick to reply and creative with their suggestions, their guides are knowledgeable, and their hotel connections immensely useful especially during peak travel periods when finding the right room can be tricky.”

Henley Vazquez, Fora

“I have worked with Experience Morocco for a few years and Hicham and his team provide some of the best service of any operators I know. They are extremely professional, knowledgeable, and connected. They have become my only go-to operator in Morocco.”

Elliot Serfaty, Direct Travel

"Amazing trip planned by Experience Morocco. They managed all the details and logistics, which made the trip easy to enjoy. I highly recommend using Experience Morocco if you plan to visit Morocco, as they proved they are experts at curating a bespoke itinerary that will immerse you into the amazing culture. I will definitely be back to Morocco and will most definitely use them again."

Caroline M

“The trip to Morocco was fantastic - great preparation and organisation by Experience Morocco, informative and entertaining guides, beautiful accommodation and meals with lovely suggestions for other restaurants, and a well balanced itinerary. We saw the highlights of Morocco and had a wonderful week.”

Barbara S

"The trip to Morocco was fantastic - great preparation and organisation by Experience Morocco, informative and entertaining guides, beautiful accommodation and meals with lovely suggestions for other restaurants, and a well balanced itinerary. We saw the highlights of Morocco and had a wonderful week."

Barbara S

“I would wholeheartedly recommend Experience Morocco to anyone traveling to Morocco. They are hands down the best Destination Management Company in the country!”

Andres Cortina, Altour
REVIEWS
picture of the team of experience morocco

Join Us

We're always looking for young, dynamic people to join our team! If you're interested in being part of this adventure and are passionate about travel and bringing customer experiences to life, please send your resume to:

We also have an opening for a one-year fellowship!
If you're a recent graduate interested in living and working from Morocco for a year, please reach out!

Get in touch!

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+1 646 249 8881

Making Headlines...

Check our recent posts from our monthly postcard, and sign up below if you'd like to join our mailing list
Check our recent posts from our monthly postcard, and sign up below if you'd like to join our mailing list
Voice of Our Travelers

Featured Experience: Essouira Ganwa Workshop - An Immersive Musical Journey

Moroccan word of the Month: “Lbhar”

Feature Property : Palais Heure Bleue

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Want to see More...

Explore the latest insights in our monthly postcard!

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